Importance of Video Content on Social Media
Video content is the new king of content. It’s the kind of thing that has the power to make or break a business, and it’s something we’re going to be talking about a lot more in the coming months.
But first things first: What is video content? Well, it’s not just the act of creating videos—it’s also what you do with those videos once they’ve been created. Video content can take many forms: it can be a corporate video that explains your company’s mission in four minutes or less, it can be a YouTube video starring your CEO that shows off your product line and how easy it is to use, or it can be a series of Instagram posts showcasing products from your latest shipment as well as some behind-the-scenes shots from how they were made. The possibilities are endless!
And what does this have to do with making money? The answer is simple: video content drives engagement. In fact, according to recent studies, people watch more than one billion hours of online video every single day (1). That’s why brands like Coca-Cola and McDonalds have been investing so heavily in creating their own branded content—it’s a way for them to connect with their customers on an emotional level,